Who We Are

Rooted in Tradition, Ready for Tomorrow.

We blend over a century of experience with modern solutions that grow with you and your family.

Great Southern Life has been a trusted name in life insurance, helping families protect what matters most and plan for a secure future for over 100 years.

  • Founded in 1909, we’ve built our reputation on a simple promise: to provide dependable protection. Every policy we offer, every service we provide, is designed with one goal in mind: helping our customers achieve long-term financial security and peace of mind.
  • While much has changed since our beginning, our commitment remains the same. We combine time-honored values with forward-thinking solutions, delivering life insurance products that evolve with life’s stages and today’s marketplace.
  • At Great Southern Life, we recognize that no two families are alike. That’s why we focus on tailored solutions, straightforward guidance, and lasting relationships. So our customers can feel confident knowing they’ve made the right choice for themselves and the people they love.
  • Because when it comes to protecting your future, you deserve more than just a policy. You deserve a partner who’s here for life.

Kansas City at Our Core

Headquartered in downtown Kansas City, Missouri, Great Southern Life is proud to be part of a business community that reflects our commitment to service, innovation, and long-term relationships.

With more than 500 dedicated professionals across our organization, we partner closely with independent agents to deliver industry expertise and personalized care through every policy we sell.

A Tradition of Financial Strength

Rated “A” (Excellent) by A.M. Best

For generations, Great Southern Life has provided the stability and confidence families depend on. Our “A” (Excellent) rating from A.M. Best, an independent rating agency, reflects our strong financial foundation and unwavering commitment to keeping the promises we make to our policyholders.

You can feel confident knowing your protection is backed by a company recognized for its financial strength, integrity, and dedication to long-term security.

A.M. Best rating for Great Southern Life Insurance Company, January 2026. Great Southern Life Insurance Company has a financial strength rating of A (Excellent, 3rd out of 15 rating categories). A.M. Best’s rating is assigned after a comprehensive quantitative and qualitative evaluation of a company’s balance sheet strength, operating performance, and business profile. A.M. Best uses a scale of 15 ratings, ranging from “A++” to “F.”